As an established trade solutions provider with a presence in Singapore for the last 7 years, Germany-based AEB aimed to raise its profile in the logistics community in Southeast Asia to further engage its stakeholders for business development

Proactively sought editorial opportunities for spokesperson each month, including feature contributions, bylines and comments

Key events were organised to demonstrate AEB’s best in class solutions and thought leadership position in the industry

Proposed strategic online media buy to complement PR activities and boost greater awareness

Secured sustained ‘Helpline’ column in ProcurementAsia monthly

New business leads generated from events and editorial presence have increased dramatically for AEB

Consistently significant editorial coverage in mainstream media such as The Business Times and leading industry publications such as Supply Chain Asia and Logistics Insight Asia

A co-branded opportunity with Reed Business Information Asia (RBIA) provided an excellent platform for AEB to showcase its expertise as a leader in providing customised IT solutions for the trade & supply chain industry

Conceptualised, coordinated and managed a Value-Exchange forum where AEB together with other leading independent participants shared perspectives with decision makers and procurement professionals

Positioned AEB as an authority in Supply Chain Management (SCM) solutions by riding on a neutral platform to encourage discussions

Collaboration with RBIA enabled extensive reach through various titles and editorial impartiality to produce a non-vendor centric forum comprising speakers and panelists from a trade analyst, research group, and an end-user and fellow SCM expert

The forum was fully-subscribed with 48 companies represented by senior directors from the logistic sectory

Siren-Communication has been tasked with building top-of-mind media preference for Sophos, and to outperform the media relations effort of Symantec and McAfee, Sophos’s strongest competitors, by registering exceptional editorial mileage across all target media outlets across Southeast Asia

Proactive story pitching is carried out on a consistent basis to maximise editorial opportunities and maintain thought leadership in IT security and control

Working directly with Sophos security consultants and SophosLabs ensures timely dissemination of first-hand news to target media outlets across the region

An average of 40 media clippings are secured across the region, with an average return of US$250,000 in PR value, every month

Appointed in March 2010 as Brocade’s PR agency of record for Singapore, Siren-Communication provides strategic counsel and works closely with Brocade APAC corporate communications to drive region-wide initiatives to validate and reinforce its market leadership in end-to-end data center networking.

Proposed ‘attack plan’ to outperform media relations effort of Cisco Systems, Juniper Networks and HP Procurve

Helped establish customer reference programme to help validate proof points

Devised and execute APAC communications programme on Brocade-Dell partnership expansion

Conferred by Infonetics Research as the global leader in policy market, Bridgewater Systems provides mobile personalization solutions to enable telecom operators worldwide efficiently manage and profit from mobile data services, content and commerce. Known primarily in North America, Bridgewater aimed to create greater awareness and establish a resonant media voice across Asia Pacific (APAC) on its thought leadership and product portfolio.

Pitched and secured highly-targeted cover stories, features and bylines with top-tier telecom and business media in APAC to deliver Bridgewater’s thought leadership on managing explosive mobile date growth and championing a sustainable business model for operators

Identified key speaking opportunities at industry events and regular updates with target industry analysts in APAC to validate market leadership

Cover stories and strategic editorials placed in the industry’s de facto reads across the whole region, including Telecom Asia, Voice & Data , Billing & OSS Asia.

Increased interest from operators across APAC.

Leading application performance management (APM) vendor Compuware required the development and execution of a strategic, regional PR programme to leverage key themes and promote Compuware’s market and thought leadership in end-to-end APM across Southeast Asia

Strategic advice on regional communications, media relations tactics, and analyst outreach programmes were provided to Compuware

Crafted story angles and pitch documents to support editorial placements for key topics of relevance in the region

Developed customer case studies, byline and feature articles for media placements

Identified and facilitated relevant speaking and joint marketing opportunities with select conferences and industry events across targeted verticals throughout Southeast Asia

Secured immense interest and exposure from leading regional mainstream media from Malaysia, Thailand, Philippines

All media coverage showed intended key messages including regional broadcast, Channel NewsAsia

Singapore's only 24-hour programming competition organised by the Singapore IT Standards Committee (ITSC) was aimed at promoting programming, standards and raising the profile of programmers in Singapore

Developed the concept of “Are you fit to be the next big thing” which permeated all marketing collateral, including eDMs as well as press communication. The concept appealed to youths and gave the competition a sense of relevance to the progression of programmers in the competitive business environment today

PR leveraged the attraction of Google’s Android technology and the creative energy of all participants, to maximise exposure in the mainstream and technology media

Coordinated and managed the awards ceremony.

There was overwhelming press coverage from key dailies such as The Business Times and technology media- including real-time coverage from a popular and respected technology blog

Amidst the outbreak of H1N1, the competition surpassed previous years’ level of participation, with the youngest programmer to participate - just four years old

Rolling out its first branding campaign in a decade, SIS required an innovative communication strategy that would appeal and engage multi generations of Singaporeans. The objective would be for consumers to remember the brand fondly through special memories.

Siren developed the mechanics for the SIS Jingle Jam – where consumers of all ages were called on to create a new rendition of the brand’s memorable jingle which was last used in the late ‘80s, and which Singaporeans all remembered.

Launched on Singapore National Day weekend to coincide with national pride in heritage, the “SIS Jingle Jam contest” used social media, radio, PR activities and on-ground brand activation to channel communication to the target audience and amplify engagement

Entries were uploaded on YouTube and a Facebook fan page was developed to promote viewership and propagation. A public ‘voting/rating’ mechanism for entries widened the fan base.

On-ground brand activation took place at Sentosa on the beach during the filming of  the Great Singapore Cook-Off Show.  To support the theme, Siren created a programme of activities for families to try their hands at cupcake decorating, sampling old fashioned cotton candy and traditional lollipops – reminiscent of old fashioned goodness but still creating happy family moments.

Widespread online media coverage amongst the Blogger communities.

Brand recall was very high across multi generation of consumers – particularly to young mothers who remembered SIS fondly from their own childhood and who were now eager to create that same warm memory for their own families.

Entries for the Jingle Jam contest came from consumers across a wide age range with the younger consumers adding a modern twist to the jingle – which was a key objective for the campaign.

Businesses for Families Council (BFC) aimed to encourage more businesses to implement family-friendly measures and leverage its initiatives to cater to families

The Council intended to heighten awareness on existing family-friendly businesses, raise the profile of its accredited Markers and Pledgers and the benefits of being part of the BFC Community

Siren organised a ‘We Welcome Families’ Photo Contest to enable consumers to showcase/nominate their favourite family-friendly business and win great prizes. The top 3 entries won $2,000, $1,500 and $1,000 respectively; each weekend spot prizes were up for grabs

BFC Markers & Pledgers were enticed to participate by offering family-themed promotions & discounts during the contest period. Several Markers/Pledgers were profiled in PR stories simultaneously to generate greater exposure across stakeholder groups

Activation teams were stationed at popular shopping malls to speak with families, share information on BFC and their initiatives as well as harvest instant entries with the added draw of weekend spot prizes

A total of 3,488 photo entries were gathered over 6 weeks

An 80% increase in fans on BFC Facebook Group was obtained within 1.5 months

Siren garnered PR coverage across broadcast, print and online media worth SGD989,865 over the 6 weeks; with immense interest from new businesses to learn more about the Council and join the BFC community

Secured widespread online buzz about the photo contest in the social media and blogging sphere