“After a decade of silence, we needed a strong communications partner to deliver a brand strategy that would move SIS from a 'commodity position' to one that depicted heritage and much loved Singapore brand. Siren developed an engaging campaign that had consumers of all ages reminiscing of fond family memories and created a platform for a new twist. The SIS Jingle Jam contest was very successful in reawakening our consumers to the brand position and promise we wanted.

The team at Siren demonstrated creativity, commitment, fun and most importantly, they produced good results for SIS.”